We live in an age dominated by social media and hashtag activism. Sharing a post on any platform can make people feel as if they’ve supported a cause even though they have put in minimal effort. Combined with the efforts of millions of people around the globe, a simple hashtag could be effective, but that is not often the case. Here are a few ways to make sure your online activism has a real world impact.
Promote Your Message With A Compelling Narrative
Social Networks, blogs, forums and online petitions are all easy ways to start globalizing your message. These tools are non-filtered means of communication that allow you to connect with any and all audiences. Utilize all of them.
Find A Compelling Narrative
People connect through stories. Many individuals and organizations will use facts and statistics to get their point across. Try gaining traction by sharing personal stories that will further advance your larger message. This can be incredibly effective because not only will the audience understand you or the impacted individual’s perspective, but they can see how the issue or proposed solutions could be applicable to their own lives.
Share Meaningful Photos
Not only do people attach to concepts through personal connection, people learn well through visual aids. Combined with a narrative, photos can show who exactly is being affected and why change is important. It can also encourage supporters to share similar images.
Embolden Impacted Voices and Take Action
People who gather around a cause often are not the ones who are being directly impacted. Reach out to people in the communities who are affected and encourage them to use their voices. Ask them how you can help locally or remotely. Find ways to directly support those people or environments instead of simply bolstering support for them online.
ShareYourself is a community of other talented and dedicated do-gooders that want to see change. If you have a social impact project that you are working on, join the platform and find like-minded people that will help support your project to flourish. If you see a project that you are really passionate about, you can offer your services as a helper. While social media is an incredibly powerful tool, platforms like ShareYourself can help you target individuals who are committed to making sure their online activism has an offline impact.